About Us
Why we built FloorFreight.
We started FloorFreight because buying flooring online should be simple, transparent, and affordable. No showroom overhead, no mystery markups — just great floors shipped straight from the source.
The Problem
Showrooms are expensive. You're the one paying for them.
Walk into a traditional flooring showroom and the sticker price includes a lot more than just the floor. You're paying for the 5,000-square-foot retail space, the commissioned sales staff, the rows of displays that get swapped out every season, and the warehouse full of inventory sitting around waiting to sell.
Industry estimates put showroom markups between 40% and 60% above wholesale cost. That means on a $6,000 flooring order, $2,000 to $3,000 goes toward overhead that has nothing to do with the quality of your floor. The product is identical — the same SKU, the same warranty, the same manufacturer — you just pay more for the privilege of walking on it in a store.
We thought there had to be a better way.
The Idea
An authorized dealer with no warehouse, no repackaging, and no middleman.
FloorFreight is an authorized dealer for Shaw Industries — the largest flooring manufacturer in the United States. When you place an order with us, we place it directly with Shaw, and Shaw ships your floor to you from their facilities in Dalton, Georgia.
There's no warehouse in between. No repackaging. No extra truck ride. Your flooring goes from the factory floor to your front door in the most direct path possible.
Dalton, Georgia has been the carpet and flooring capital of the world since Shaw Industries was founded there in 1946. Today, more flooring is manufactured within a 65-mile radius of Dalton than anywhere else on the planet. It's home to Shaw, Mohawk, and dozens of other manufacturers — a concentration of flooring expertise and production capacity that exists nowhere else.
We built FloorFreight around that supply chain advantage. By operating as a lean online dealer — no showroom, no physical inventory — we pass the savings directly to you.
How It Works
Three steps. No surprises.
You order on FloorFreight
Browse our catalog of Shaw Floors, Anderson Tuftex, and COREtec products. Pick your style, enter your square footage, and check out. Pricing is upfront — what you see is what you pay.
We place your order with Shaw
As an authorized dealer, we submit your order directly to Shaw Industries. Their system picks, palletizes, and schedules your shipment from the Dalton, GA facilities.
Shaw ships direct to your door
Your flooring ships via LTL freight from Dalton to your home or job site. You get tracking, delivery updates, and our team standing by if anything comes up along the way.
The Brands
Three brands. Each one best-in-class.
We didn't try to carry everything. We picked three brands from the Shaw Industries family — each one a leader in its category — and built FloorFreight around them.
Shaw Floors
America's largest flooring manufacturer
Shaw has been making flooring in Dalton, GA since 1946. From engineered hardwood to carpet tile, Shaw covers every category with a depth of styles and price points no one else can match. Their products are in millions of American homes for a reason.
Anderson Tuftex
Premium hardwood, crafted with intention
Anderson Tuftex is Shaw's premium hardwood and carpet brand. Their hardwood collections feature hand-scraped textures, wide planks, and rich stains you won't find in big-box stores. If you want a floor that feels like furniture, Anderson Tuftex is where to look.
COREtec
The brand that invented waterproof LVP
COREtec pioneered the waterproof luxury vinyl plank category. Their patented core structure means these planks won't swell, buckle, or warp — even in kitchens, bathrooms, and basements. It's the product that made vinyl flooring something people actually want.
These aren't brands we settled for — they're the brands we built around.
Our Promise
Small operation. Every order matters.
FloorFreight is a small team. We don't have a call center or a chatbot army. What we do have is a genuine commitment to making sure every order goes smoothly — because at our size, every customer is someone we remember.
If something goes wrong with your shipment — damaged cartons, a missing pallet, a delivery that doesn't show — we handle the freight claim for you. You don't have to chase down carriers or fill out forms. That's our job.
We have a sample system so you can see and feel products before committing to a full order. We think that's important when you're choosing something that will be in your home for decades.
And when you email us, a real person reads it and writes back. Usually within one business day. That's a promise, not a target.
Ready to find your floor?
Browse our full catalog of Shaw Floors, Anderson Tuftex, and COREtec products — or order samples to see them in your space first.