Why we built FloorFreight.

Walk into a big-box home improvement store to buy flooring and the sticker price includes a lot more than just the floor. You’re paying for hundreds of acres of retail space, regional warehouses full of inventory, and the corporate overhead of a publicly-traded retailer with shareholders to answer to. The associate “helping” you with a $6,000 flooring decision is often whoever happened to be nearby — sometimes the garden center guy who should be loading mulch. They’re not flooring experts. They’re floor staff with a name tag.

A big-box sticker price also covers the retail footprint — the showroom, the regional warehouses, the commissioned staff — none of which has anything to do with the quality of your floor. The product is identical: the same SKU, the same warranty, the same manufacturer, bought from a retail giant where nobody on the floor actually knows hardwood from LVP.

We thought there had to be a better way.

FloorFreight is an authorized dealer for Shaw Industries — the largest flooring manufacturer in the United States. When you place an order with us, we place it directly with Shaw, and Shaw ships your floor to you from their facilities in Dalton, Georgia.

There’s no warehouse in between. No repackaging. No extra truck ride. Your flooring goes from the factory floor to your front door in the most direct path possible.

Dalton, Georgia has been the carpet and flooring capital of the world since Shaw Industries was founded there in 1946. Today, more flooring is manufactured within a 65-mile radius of Dalton than anywhere else on the planet. It’s home to Shaw, Mohawk, and dozens of other manufacturers — a concentration of flooring expertise and production capacity that exists nowhere else.

We built FloorFreight as a Georgia-based authorized dealer to take direct advantage of that supply chain. By operating lean — no showroom, no physical inventory, no commissioned sales staff — we pass the savings directly to you.

Want the full breakdown of how this model saves you money? Read what factory-direct flooring actually means.

FloorFreight is a small team. We don’t have a call center or a chatbot army. What we do have is a genuine commitment to making sure every order goes smoothly — because at our size, every customer is someone we remember.

If something goes wrong with your shipment — damaged cartons, a missing pallet, a delivery that doesn’t show — we handle the freight claim for you. You don’t have to chase down carriers or fill out forms. That’s our job.

We have a sample system so you can see and feel products before committing to a full order. We think that’s important when you’re choosing something that will be in your home for decades.

And when you email us, a real person reads it and writes back. Usually within one business day. That’s a promise, not a target.

FloorFreight is a family-owned flooring company, run by people who actually know floors. Selling, installing, and standing behind floors for homes and businesses is what we know — and that hands-on experience is behind every order.

FloorFreight is a national online store. We operate from Atlanta, Georgia and ship straight from the mills in Dalton, GA — bringing the same Shaw Floors, Anderson Tuftex, and COREtec floors to homeowners nationwide, at each brand’s advertised price (MAP), without the retail showroom markup.

Authorized dealer of Shaw Floors, Anderson Tuftex, and COREtec. That’s how we bring real flooring knowledge directly to homeowners — the experience that tells you which products actually hold up and which manufacturers stand behind their warranties.

If you have a question about a product, an installation, or whether a particular floor is right for your space, email hello@floorfreight.com. A flooring expert reads it and writes back.